The Art of fashion the heart of design
My Journey as the Founder of Beheramoda
BIO: Hello, I’m Harendra Behera, the founder of Beheramoda. My story is one that’s deeply personal, a journey shaped by the experiences and values that have guided me throughout my life. It all began with a passion for fashion—a passion that would eventually lead me to create something I never imagined: my own clothing brand.
I named my brand
I named my brand Beheramoda as a tribute to my family and the stories of resilience, hard work, and tradition that were passed down to me. My goal was to create more than just a brand; I wanted it to be a movement that encouraged people to connect with the culture behind their clothes. Wear Your Story became our mantra, reminding people that the clothes they wear should reflect their values, their journeys, and their heritage.
STORY: Growing up, I never had much in terms of material wealth, but I had something far more valuable—dreams and the drive to turn them into reality. Fashion was always something that fascinated me. I would see people wearing clothes that didn’t truly seem to reflect who they were, and that’s when the thought hit me: clothing should be more than just fabric; it should be an expression of one's identity, culture, and beliefs.
With this realization, I set out on a mission. I wanted to create a brand that not only offered stylish, high-quality clothes but also resonated with people on a deeper level. I wanted to bring the essence of traditional craftsmanship into modern fashion while making sure it was sustainable and accessible. That’s how Beheramoda was born.
The early days were full of challenges. I struggled to balance creativity with the practicalities of running a business—keeping costs low, ensuring quality control, and figuring out how to reach people who would appreciate the story behind each piece. But my love for design and my commitment to craftsmanship kept me going.
Over time, Beheramoda started to find its place in the market. Customers connected with the message we were sharing—fashion doesn’t have to be fast or disposable. It can be timeless, meaningful, and made with care. We focused on sustainable practices, working closely with artisans who received fair wages and creating designs that were versatile and timeless.
The growth of Beheramoda has been humbling. From our first small batch of designs to our presence in stores and online today, I’m proud to say that we’ve created something meaningful. We’ve brought together a community of people who care about what they wear and the story behind it.
For me, the greatest reward has never been the numbers or the recognition. It’s been hearing from customers who feel proud to wear Beheramoda, knowing that they’re wearing something that represents their own story. That’s what truly matters.
As I look to the future, I remain committed to staying true to my roots—creating fashion that is both stylish and purposeful. Beheramoda is not just a brand; it’s my journey, and I hope it continues to inspire others to embrace their uniqueness, their heritage, and their power to change the world—one thread at a time.
